Rochester, NY

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Rochester, NY

April 8, 2023 @ 9:00 am - 4:00 pm


Our EVENTS101 Conferences return to the National Capital Region in July, 2022 with eight exciting days of events learning, networking, and fun! These events bring a fresh, engaging perspective on important topics useful to anyone tasked with producing events, from the largest fairs and festivals to intimate fundraisers.


Designing and Producing Effective Mission-Focused Events
Nobody produces events just for the sake of doing it.  Understanding the true purpose of your events is like having the address for your GPS app and is a crucial first step.  This session paints a big picture perspective for your events, helping you achieve your mission success and objectives.

Events as Engagement: Building Relationships with Members, Guests, and Other Stakeholders
Engagement is the secret sauce for your organization, the magical ingredient that gives you the ability to connect with your audience.  In this session, we’ll share our Foundation Engagement Model, a proven set of simple to understand points you can easily adapt into your engagement planning.

7 Steps to Successful Volunteer Recruitment and Retention
Have you ever thought, “we can never find enough volunteers?”  You’re not alone, but the real issue is retention and relationship-building.   We’ll discuss volunteer motivations and how to cultivate their interest in your organization’s success.

A Road Map for Event Sponsorship Success
Events are an outstanding opportunity to engage your audience and generate revenue.  Often, though, we don’t know where to start and don’t understand the true costs of fundraising.  This session provides a clear road map to follow, allowing you to maximize your resources in a vibrant and successful event sponsorship program.

Creating and Implementing Event Marketing Campaigns
You could create the perfect event, but without the right marketing campaign, who will be there to enjoy it?  This session focuses on the opportunities and challenges of event marketing, and the strategies and tactics to be successful.

Unlocking the Unknown:  Answering Your Questions (Even If You Didn’t Know You Had Them!)
The greatest challenge to producing events is not that you don’t have all the answers.  It’s that sometimes you don’t know the questions.  This session is an open dialogue, allowing you to ask any questions you have that weren’t answered in our other sessions.  Part networking, part Q&A, and part wrap-up to our Events101 Workshop, we’ll help you unlock the answers to your event planning and production questions!


April 8, 2023
9:00 am - 4:00 pm
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Venue – To Be Announced