Get Involved

EVENTS101 delivers professional development courses to events-producing organizations and their staffs. Whether you’re producing the largest fairs or intimate fundraisers, food and culture festivals or holiday celebrations, EVENTS101 supports your organization in developing teams that can create, produce, and manage events optimized to achieve mission, engagement, and fundraising goals.

The EVENTS101 program delivers national conference-quality training where it’s most convenient for resource-limited nonprofits and small businesses – at the local level. Without the overhead associated with national industry conferences, EVENTS101 training provides affordable, accessible and equitable educational opportunities to help nonprofits, CBOs, and small businesses build stronger, more resilient communities with enhanced quality of life.

Our EVENTS101 classes change focus from season to season, based on industry trends as well as feedback from former students, clients, and our understanding of challenges facing event producing organizations throughout the country. Our current EVENTS101 syllabus includes:

Nobody produces events just for the sake of doing it.  Understanding the true purpose of your events is like having the address for your GPS app and is a crucial first step.  This session paints a big picture perspective for your events, helping you achieve your mission success and objectives.

Engagement is the secret sauce for your organization, the magical ingredient that gives you the ability to connect with your audience.  In this session, we’ll share our Foundation Engagement Model, a proven set of simple to understand points you can easily adapt into your engagement planning.

Have you ever thought, “we can never find enough volunteers?”  You’re not alone, but the real issue is retention and relationship-building.   We’ll discuss volunteer motivations and how to cultivate their interest in your organization’s success.

Events are an outstanding opportunity to engage your audience and generate revenue.  Often, though, we don’t know where to start and don’t understand the true costs of fundraising.  This session provides a clear road map to follow, allowing you to maximize your resources in a vibrant and successful event sponsorship program.

You could create the perfect event, but without the right marketing campaign, who will be there to enjoy it?  This session focuses on the opportunities and challenges of event marketing, and the strategies and tactics to be successful.

The greatest challenge to producing events is not that you don’t have all the answers.  It’s that sometimes you don’t know the questions.  This session is an open dialogue, allowing you to ask any questions you have that weren’t answered in our other sessions.  Part networking, part Q&A, and part wrap-up to our Events101 Workshop, we’ll help you unlock the answers to your event planning and production questions!